Cardiff Marble

Cardiff Marble Company is the leading provider of granite, quartz and marble work surfaces in Wales.

Integra Creative was approached by Cardiff Marble to cost-effectively develop a campaign to raise awareness of the company and its products to a target audience in South Wales. The objective was to increase footfall to the showroom and increase visits to the website.

Integra Creative researched available email lists and created a database of home owners in South Wales who had previously expressed an interest in home improvement, to whom the email was sent. The campaign was managed from start to finish using the in-house ‘Inprint’ email campaign management system, which not only sent emails to the database but also produced reports showing a detailed analysis of the campaign to monitor how successful the campaign was and to inform future campaigns.

Project Details

  • Client: Cardiff Marble
  • Category: Email Campaign

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