Corporate Literature & Direct Mail
Penketh’s approached Integra Creative to develop a corporate folder and brochure, along with a direct mail campaign to attract new customers.
Integra Creative developed a contemporary folder and brochure incorporating iconic imagery from the North West of England to reinforce Penketh’s as a local supplier. Silver foil blocking and gloss lamination was used to reflect Penketh’s professional approach. ‘A taste of things to come’ a smaller, less formal brochure was also produced for use in sales presentations.
For the direct mail campaign, Integra Creative developed a distinctive ‘Kindle’ shaped mailer, offering a free Kindle with each new business presentation.
Penketh’s required a sales campaign focused on ‘the chair’ to promote their furniture offer. Integra Creative developed an 8 page brochure communicating the emotional benefits of the chair, rather than just the practical benefits. Images of chairs in different every day situations were used, together with human figures as cut out silhouettes to demonstrate the emotional benefits, connecting with the target audience and highlighting the importance of the chair itself.
Integra Creative also managed the printing of the brochure which included silver wire binding, double folded pages, laser cut out images and velvet lamination, ensuring maximum impact when received by prospective clients.